Packs of Lightly Salted Kettle Chips now feature brightly coloured tape promoting the Kettle & More range and making packs reclosable.

Available to convenience retailers across the UK, the tapped products are designed to deliver maximum on-shelf impact and boost awareness of the trio of flavours that make up Kettle’s latest fruit and veg crisps line-up.

Commenting on the reclosable packs made in partnership with Re:close from Essentra Tapes, Daisy Scott, assistant brand manager at Kettle Foods, said: “We wanted to promote our exciting new Kettle & More range and Re:close tape seemed the perfect opportunity for us to do this. 

“The Essentra Re:close tape gave us a great opportunity to interrupt the shopper journey with our NPD news. The tape was an effective way for us to reach existing Kettle Chips consumers and ask them to reassess their normal purchase. We were extremely pleased with the impact of the tape on shelf and the ease of application.”

Ian Beresford, head of marketing & development at Essentra Tapes, added: “The ability to add on-pack promotions simply and cost-effectively, without the need to change the existing packaging artwork, is a real advantage to Re:close tape.

“Our high-definition print delivers spectacular results and we are delighted to see our Re:close tape so clearly promoting the latest Kettle & More range, whilst also providing the additional convenience to consumers of being able to reclose the original pack.”