Fibre One 90 Calorie is kicking off the new year in style with a new on-pack promotion across its brownie range.
Running from 2 January to 20 February 2023, the brand will be offering the chance to win the ‘ultimate craveable experience’ by purchasing one of five flavours; Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon Drizzle Squares.
There will be 600 luxury prizes on offer such as ‘spa days’. The promotion will be supported by shopper marketing to encourage sales.
JP Del Carmen, marketing manager at Fibre One 90 Calorie, said: “Our mission is to help people celebrate those feel-good moments, without sacrificing the food they love. The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.
“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers too!”
No comments yet