PMP Nature Valley

Nature Valley has added a new price marked pack offer for its Crunchy range.

Two SKUs, aimed at the on-the-go morning occasion, are included in the two for £1 PMP deal – Nature Valley Crunchy Oats and Honey, and Nature Valley Crunchy Canadian Maple Syrup. The new price-marked singles are available now in SHS, Booker, and Co-op.

Marketing manager for the General Mills Snacking portfolio Roisin Witort said: “As Nature Valley performs so strongly with convenience and impulse shoppers, we saw a real opportunity to further increase category frequency with an exciting, new PMP offer.

“It’s also important to us that we deliver compelling and competitive value for money for our customers, and support retailers in driving their snacking sales around the morning consumption occasion.”