Baking brand Betty Crocker has launched its new seasonal treat in celebration of the festive period - the Cookies For Santa Cookie Kit, available now.
Designed to capture the magic of Christmas with its packaging and seasonal sprinkles, the kit appeals to shoppers looking for an easy and enjoyable home baking experience.
Available with a classic vanilla flavour icing, the kit delivers Betty Crocker’s trusted taste and quality in festive packaging, aiming to grab attention in seasonal aisles. Each kit produces 12 cookies and has an rrp of £3, offering value for money along with a memorable family activity across the holiday period.
Betty Crocker is supporting the kit with a £100K gross media value campaign, including paid social media and in-store activity, to maximise brand visibility during the holidays – a key period for home baking.
JP Del Carmen, head of snacks and baking UK at supplier General Mills, said: “Our Cookies For Santa Kit is a perfect choice for families of all ages to try across the festive period, delivering some delicious fun for budding home bakers across the UK. Seasonally relevant products are always a hit with shoppers looking to get into the festive spirit – and our latest kit is sure to draw demand.”
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