Fibre One Doughnuts

General Mills is to launch new Fibre One 90 Calorie Doughnuts.

Available in two variants: Chocolate flavour and Strawberry & Cream flavour, the doughnuts are coated in a rich, smooth topping and generously coated with sweet sprinkles. Not only are they delicious, but each portion offers functional benefits too thanks to a high fibre content. Perfect for on-the-go snacking, a sweet midweek pick-me-up kept in a desk drawer or that ‘9pm sofa moment’, the doughnuts come in a pack of four and are individually wrapped.

The launch will be supported by a £1.5m marketing campaign including Out of Home, social, VOD, influencers and PR in a phased approach to ensure maximum reach, with bursts in autumn 2022 and spring 2023.

Adrienne Burke, marketing manager at Fibre One 90 Calorie, said: “Fibre One 90 Calorie’s positioning has always been about offering our consumers what they crave.

“Now, we’re taking things up a notch with the most meaningful NPD we’ve ever proposed to our consumers. New Fibre One 90 Calorie Doughnuts are the perfect permissible alternative to one of the UK’s favourite treats – expect to see them fly off the shelves this summer!”