Old El Paso is firing up mealtimes with two new additions to its seasoning mix range: Extra Mild Fajita Spice Mix and Fiery Hot Fajita Spice Mix.
The launch is supported by a wider £4m brand investment, aimed at driving top-of-mind awareness and reinforcing its commitment to delivering accessible, flavourful meals for all.
These new seasonings mixes are designed to drive footfall and category penetration, by appealing to a wider pool of consumers, who seek smoky ad spicy flavours. The new products also launch as part of Old El Paso’s latest sustainability initiative, with the seasoning mixes now available in fully recyclable packaging (recycle at store).
Head of meals at General Mills UK, Aditi Hilgers, said: “By expanding our spice mix range, we’re catering to even more tastes and households. These new launches allow families to enjoy Mexican meals their way, without compromise – from Extra Mild to Fiery Hot, it’s all about creating a flavour experience that works for everyone.”
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