The success of the Rowntree’s ice lolly has prompted Froneri to launch a spin-off, Rowntree’s Fruit Stack lolly.
The strawberry, juicy orange and zingy apple flavour all-in-one lolly is designed to be a fruity treat perfect for summer.
With the Rowntree’s brand now worth £29m and having experienced 76% growth in brand value in the past two years (Nielsen Total Coverage, value sales, 52 w/e 13 July 2019), the launch capitalises on a much-loved family favourite with more than 3.6 million shoppers buying the Rowntree’s brand (Kantar worldpanel buyers 52 w/e 14 July 2019).
Each Rowntree’s Fruit Stack lolly contains 55 calories and more than 20% fruit content with no artificial colours, flavours or preservatives.
Froneri UK head of marketing Brunhilde van Antwerp commented: “We’re really excited for the launch of the Rowntree’s Fruit Stack which offers something for everyone with three different mainstream flavours in one innovative lolly to ensure mainstream appeal, while bringing to life the fruity credentials of the brand.”
In addition to Rowntree’s Fruit Stack, Froneri has also announced that it will be launching the new Rowntree’s Mix’d Pack – a mixed pack of 12 full- size ice lollies featuring family favourites including three Fruit Pastilles, three Tropical Push Ups, three strawberry and three watermelon ice lollies. The new product is set to be a hit with busy parents by offering a range of refreshing, tasty and permissible treats throughout the week.
The Rowntree’s Fruit Stack is available in a pack of four with an rrp of £2.20 while the Rowntree’s Mix’d Pack has an rrp of £3.50. Both products will be stocked nationwide in time for summer.