Froneri is gearing up for the launch of a new Cadbury Caramel Tub this summer.

Cadbury Caramel tub

With an rrp of £3, the indulgent product features caramel ice cream, Cadbury chocolate pieces and a caramel core sauce.

Cadbury Caramel Tub will join other “popular” variants in the Cadbury premium tub range, including Cadbury Double Decker, Flake and Crunchie, which according to Froneri, are already “experiencing huge growth ahead of the market.”

Froneri UK head of marketing Brunhilde van Antwerp said: “Caramel is a hugely popular flavour which over-indexes with family audiences in both ice cream and confectionery, and so we feel confident that this indulgent and innovative product is going to really build on the success and fame of such a popular confectionery bar.”