Ice Cream brand Kelly’s of Cornwall is on TV screens as part of a £2m investment in the brand. The ad focuses on the brand’s heritage, featuring the first actor to speak the ancient Kernewek language in an advert.
The ad will run until 27 June across terrestrial and satellite channels and focuses on the Kelly’s tagline ‘Kelly’s Cornish for ice cream’. The ad will be seen by 23.9m people, on average over five times each, claims the firm.
The Kelly’s of Cornwall range will also be supported by PR, digital, experiential and social media, as the company looks to maintain momentum for the brand that has grown to become the sixth largest ice cream worth £23.5m [Nielsen GB, Scan Track, Total Coverage, defined Take Home, data 52 wks to WE 26.03.16].
Charlotte Hambling, head of UK marketing at R&R Ice Cream, said: “This is our biggest ever spend on the Kelly’s brand. The creative is a quirky spot which we believe will generate cut-through to really reinforce our Cornish credentials and our exciting new range of Parlour flavours.”
R&R Ice Cream relaunched the Kelly’s of Cornwall brand earlier this year with a new ‘Parlour’ look to replicate the delivery of ice cream within a traditional Cornish scooping parlour. The packaging and logo was redesigned and new flavours were introduced to join the best-selling clotted cream 1l, honeycomb crunch (950ml) and salted caramel (950ml). The range now includes berry Eton mess (950ml), praline caramel (950ml), lemon curd tart (950ml) and chocolate brownie salted caramel (950ml).