An advert for Pot Noodle had the most impact on Convenience Store readers in a survey conducted in September 2008.

The Fancy a Fork? advertisement with its bright pink colour scheme was rated most memorable by C-Store readers in the AdQ survey of advertising effectiveness, which assesses readers' recall of advertisements in a single issue of the magazine.

Convenience Store commercial director Tony Hawkes presented the AdQ Gold Award to Mike Miller of Pot Noodle supplier Unilever.

This year's AdQ study will be carried out in September.