Online purchasing exchange has signed a deal with the National Federation of Retail Newsagents (NFRN) to supply members with impulse stock at discounts of 20-50% on cash and carry prices.

The SuperDeals scheme, launched this week, promises big savings because the group buys in bulk and has minimal operating costs. For example, it uses third-party warehousing and delivery operators and sources from a variety of areas, including the grey market.

No more than 50 skus will be available at any one time through the network, with the opening deals seeing cans and 500ml bottles of Coca-Cola and bars of Snickers and KitKat available at an average 20% cheaper than national cash and carry chains, according to Emarket.

Managing director Ravi Sharma told C-Store: “Us and the NFRN have only one thought in mind - to deliver the best deals to independent retailers.”

He added that greater savings would be available on products such as batteries in the future, and is hoping to include products new to the convenience sector, such as fragrances.

Emarket has been operating a wholesale-to-wholesale trading platform since 2009, and is a member of the Today’s Group.