All Diageo articles
-
Product NewsThe Flava People partner with Diageo for convenience-only Baileys sauce
Baileys Caramel Sauce will be available exclusively in Spar convenience stores
-
Product NewsFormer Tesco boss Sir Dave Lewis named Diageo chief executive
Diageo has appointed former Tesco boss Sir Dave Lewis as its new CEO
-
Features and analysisPremier League trophy visits Hampshire convenience store
Fresh & Local in Hampshire has become the first convenience store in the UK to host the Premier League trophy, as part of Guinness’ partnership with the competition
-
Product NewsGuinness launches convenience exclusive PMP to mark Premier League’s start
The brand is also running an on-pack promo offering consumers thousands of football-themed prizes
-
Product NewsSmirnoff launches new larger format RTD range
Smirnoff Crush comes in two flavours in 440ml cans
-
Product NewsDiageo launches c-store exclusive on-pack promo across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
-
Product NewsCîroc to reward indie retailer with £2000 holiday voucher
18% of retailers do not take any holiday throughout the year, according to Lumina Intelligence
-
Product NewsGuinness invites retailers to see the Premier League trophy and win exclusive prizes
The iconic trophy will be making appearances at two London depots on 28th April
-
Product NewsSix RTDs that turned heads at the National Convenience Show
From new flavour innovations to a brand trying to reinvent the ‘Happy Hour’ at home, the National Convenience Show was buzzing with alcohol RTDs
-
Product NewsCîroc launches limited edition Strawberry Limonade
It marks the brand’s first coloured liquid
-
Product NewsCîroc taps into tropical flavour trend with new RTD
The brand has also announced the comeback of Cîroc Coconut flavoured vodka
-
Product NewsSmirnoff expands ‘spirit drink’ range with Miami Peach
The NPD cannot be called a vodka as it is less than 37.5% abv
-
Features and analysisFWD draws a crowd in Parliament as wholesale sector is championed
The Federation of Wholesale Distributors met over 50 MPs in Westminster, introducing them to the sector and setting out its challenges
-
Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
-
Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
-
Features and analysisGordon’s Premium Pink launches ‘Mix It Up’ moderation campaign
The campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion
-
Product News£5k up for grabs from new Guinness community football grant
New Premier League partnership announced with Guinness and Guinness 0.0
-
Product NewsCaptain Morgan and Pepsi Max spice up ARTD category
The new beverage is launcing in various formats including a 330ml can with an RRP of £2.59
-
Product NewsSmirnoff Ice celebrates 25 years with new single-can format and refreshed pack design
It comes as part of a significant brand investment
-
AdvertorialHow partnerships can boost footfall and drive sales in sports seasons
Brand partnerships are helping drive engagement and boost impulse sales around match-day occasions. Read on to discover how Guinness is supporting independent retailers to drive engagement.