All Diageo articles – Page 2
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Product NewsCîroc adds new red berry flavour to RTD range
It follows the launch of Cîroc Summer Citrus (5% ABV) and Cîroc Tropical Passion (5% ABV) earlier this year
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Product NewsDiageo creates partnership with UK Men’s Sheds Association
Diageo has entered into an 18-month pilot partnership with the UK Men’s Sheds Association
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Product NewsGuinness offers consumer and retailer prizes in Lovely Drops campaign
To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration
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Features and analysisGuinness secures official beer partnership with Premier League
It marks the brands first-ever global football partnership
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Features and analysisAsda and Diageo extend trial of Digital Spirits Display Screens
Asda is trialling new ‘Digital Spirits Display Screens’ in partnership with Diageo in twenty-three of its Express stores
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Product NewsLimited edition Cîroc Limonata unveiled by Diageo
Diageo has launched a new limited edition variant of its super-premium vodka brand, Cîroc
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Product NewsDiageo unveils enhanced ‘Diageo One’ platform for independent retailers
The free to use platform provides advice, critical insight, and tools
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Product NewsCîroc adds RTD formats to range
Diageo is launching its super-premium vodka brand, Cîroc, in the ready-to-drink (RTD) category with Cîroc Summer Citrus (5% ABV, rrp: £2.85) and Cîroc Tropical Passion (5% ABV, rrp: £2.85) in 250ml formats
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Product NewsSpicy Tamarind flavour joins Smirnoff range
Smirnoff Spicy Tamarind (30% ABV) is available now in 70cl bottles (rrp: £18.50) across the on-trade, as well as grocery and wholesale
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Product NewsDiageo launches new responsible drinking campaign
Diageo has launched a new global responsible drinking campaign: ‘The Magic of Moderate Drinking’ to help promote responsible drinking over the festive period
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Product NewsHannah Waddingham stars in Baileys Christmas advert
Actor Hannah Waddingham and MOBO Awards performing choir, the Gold Vocal Collective, star in the new Baileys’ Christmas advert
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Product NewsCaptain Morgan Spiced Gold 0.0% unveiled by Diageo
Available from 1 September across all channels, this latest alcohol-free offering has been developed over the past two years by Diageo’s innovation team
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Product NewsPimm’s reminds retailers of RTD opportunity
Worth £283m in the off-trade, £94m of which comes from the convenience channel, the RTD sub-category saw £2m year-on-year growth
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Promotional FeatureBig spirits brands and what they can do for c-stores all year round
While there is plenty of NPD still ongoing in the UK spirits market, in times of financial stress, consumers tend to revert to brands they know and trust. Here, Diageo explains why major spirits brands are the best option for c-stores looking to maximise sales.
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Products In DepthSeven things you need to know about Spirits & RTDs
Shake up your offer to make the most of summer cocktail season
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Product NewsDiageo releases Captain Morgan Strawberry Daiquiri RTD
The canned cocktails are available in plain and pricemarked packs
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Product NewsNew global brand campaign served up by Tanqueray
This is Tanqueray’s first global campaign since 2018
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Product NewsDiageo and Smirnoff launch responsible drinking campaign
Diageo and Smirnoff have launched a new global campaign ‘Drops of Advice’ encouraging people to drink responsibly during the holidays
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Product NewsCîroc’s first-ever British TV campaign makes its debut
Cîroc has launched its first TV advert in Great Britain featuring celebrities such as Winnie Harlow, Bimini, and Krept & Konan