Smirnoff Ice has added three new flavours and a 10-can mixed Party Pack to its range.
Smirnoff Ice Green Apple, Tropical and Raspberry are available now in 250ml cans with an RRP of £1.75 per can across the grocery and convenience channels. The new Smirnoff Ice Party Pack will contain 10x 250ml cans and are available at RRP £10.00 across the grocery and convenience channels.
Ready-to-drinks (RTDs) continue to be a major growth opportunity for the off-trade, with the category growing +8% over the last three years, while Smirnoff RTDs continue to build momentum, delivering +12% NSV growth, demonstrating both sustained shopper demand and strong brand performance.
The three new variants are designed to create excitement in store, encourage discovery and attract new shoppers to the brand, while the new Party Pack provides a convenient option for key social occasions and sharing with friends.
Bethany Weston, head of vodka and tequila at Diageo said: “Smirnoff Ice has been an iconic RTD for decades, so we’re incredibly excited to be kicking off this next chapter for the brand. With three new flavours and a new mixed Party Pack, we’re bringing more flavour, choice and energy than ever before.”
“We want to reignite the love people already have for Smirnoff Ice while helping a new generation of adult shoppers discover the brand. For retailers, the extended range means more opportunities to recruit shoppers and drive trial, whilst making Smirnoff Ice unmissable as we approach one of most important trading periods of the year.”
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