We featured Lynn Thurston’s quest to find direct supplies of Hovis for her store (Gemco News, Braintree) in our last issue. And we thought we found a partial answer when PR company Cirkle provided a name and number.

Lynn says: “We did manage to get through to him, but it seems he is like a broker. He deals with milk, bread etc from a dairy in Dagenham. He offered us Kingsmill, but couldn’t beat the price we already had. He didn’t offer us Hovis. If you hear anything from anyone about Hovis, keep us in mind.”

So the wheatgerm wonder continues to be an elusive loaf. If anyone out there can throw us a crust, we will be happy to let Lynn know.