Dr Glyn Reece (Penny’s, Chester) has some harsh words regarding confusion over the correct font to use when printing your tobacco prices. He says: “Helvetica is the European version.
“Arial is the Microsoft version. I find it hard to comprehend anyone being so thick as to not realise. Sorry… but there doesn’t seem to be an easy way to put it. Quote me if you want.”
I think here I should also quote Sir Michael Caine: “Not a lot of people know that.”
Because truly a lot of people know very little about ‘the print’ and its multifarious typefaces, and why should they?
And I trust Glyn is including in his comments all trading standards officers (some of whom have been giving some quite weird advice like ‘use libraries to print off price lists’) and the entire government department that put these rules together in the first place. Instructions saying Helvetica/Arial would have made life a lot simpler.
Oh, and FYI, there are subtle differences between the two… but at the font size you will be using, they will not be visible.
And finally, to get rid of any doubt, just send your Arial price list to your TSO and ask if it’s okay.