Harendra Bhatt, who runs Universal Newsagent at Highbury Station in North London sent me an email that he had sent to Cadbury, telling them he was no longer going to stock any new products because Cadbury wasn’t keeping up its end of the bargain. No promised rewards since June 2015, no response from reps, no emails answered.

Haren tells me he is owed £280-£300 worth of vouchers for the previous nine months. And says he knows others in the same boat.

“All the newsagents in question have been left perplexed as Mondelez International has completely stopped all field sales reps’ visits, and all forms of reimbursement. I have asked for an update on the situation, but as yet, can’t seem to get a reply.”

I got in touch with Mondelez and it rapidly got sorted. Here is some of the response they sent me.

Susan Nash, trade communications manager at Mondelez International, says: “As a company, we welcome feedback from our retailers and wholeheartedly appreciate the support of all our stockists.

“As well as creating products that delight consumers, we provide invaluable merchandising support. This includes a loyalty scheme.

“We work hard to service our valued customers within this scheme, and aim to run the points system as efficiently as possible. However, we recognise that occasionally there are times when a sales representative is unable to call on the retailer and this may cause a slight delay in their points being awarded. We try our utmost to backdate retailers’ points as quickly as possible in these situations.

“We have apologised to Mr. Bhatt for the inconvenience caused and, having made his case an immediate priority, we were able to resolve the matter as soon as it was brought to our attention.”