Irene Hewitt wrote from Bardney News that it is not the official inserts that she and most of her customers object to. "It's the catalogues from places like Sainsbury's, Currys and so on that add the weight. They are just a cheap way of getting their sales brochures into homes. Why don't they use the Royal Mail door-to-door service? This would ensure that every home in the area got the relevant information, not just the few unlucky ones who happen to have a HND service."
Alistair Main emailed from Ormiston Post Office, East Lothian, to say: "I was putting these inserts into the Daily Telegraph one Saturday morning on my counter and the only space I had left was on the post office scales. I was astonished to notice the dial exceeding a kilogram per paper."
And David Hankey, who had asked me to interrogate the Telegraph on their inserts policy, was not happy with their comments published in the last issue (basically saying it's what the customers want, so that's what they get).
David says the newspaper missed the point. "No one is asking for a 'pick & mix' situation. If they sent out the newspapers complete instead of relying on retailers to insert all the various sections, the 'hell of a lot of complaints' (over missing sections) would disappear overnight."
He has further issues with the 2p rate for insertions which is deducted when the newspapers are unsold; the work has been done so you should get paid for it.
Neither is he impressed with the Telegraph's statistic that it sells a million copies on Saturdays. "Whether a million or ten million are sold is irrelevant. The work still has to be done by the retailer to make the Telegraph saleable!"