Haribo has launched new Frenzy Editions of its Haribo Starmix and Tangfastics variants.
Available to retailers now and for a limited time only, the new editions feature the existing, iconic pieces but in a range of all new tropical flavours and vibrant colours.
Frenzy Editions will be on shelves until December in a range of 160g, 200g, 215g and 220g sized bags, and will sit alongside standard Haribo Starmix and Tangfastics. The launch is supported by a multi-channel campaign including a five-second tag on to the Starmix TVC, video on-demand, PR, and huge social activation.
Lindsey Bevan, brand manager for Haribo Starmix and Tangfastics, said: “From a pink passionfruit flavoured fried egg through to a watermelon cola bottle there is a new and exciting experience for lovers of Starmix and Tangfastics in every Frenzy Editions bag. Consumers will certainly be intrigued.”