KP Snacks has announced the launch of a massive £50k McCoy’s giveback which supports retailers and their staff amidst ongoing pressures they are facing.


Running for 8 weeks from 19th September, the McCoy’s giveback offers retailers the chance to win 1 of 100 £500 cash prizes. Retailers at participating wholesalers will be entered into the free prize draw when they buy 5 cases of McCoy’s grab bags or £1 PMPs.

A survey KP Snacks and ACS, found that 50% of retailers are feeling more negative than this time last year and that 50% have also reported that their personal finances have worsened because of the cost of living crisis. Meanwhile, 100% of retailers said their day-to-day costs of running their business had increased1.

Addressing these difficulties and offering further support to retailers, KP Snacks is donating £20,000 to GroceryAid from McCoy’s sales. The donation will improve convenience retailers access to emotional and practical support as well as financial aid.

The McCoy’s brand is worth £146.8m, growing in value +10.4%, and has one of the top 5 best-selling £1 PMP ranges. From Salt & Malt Vinegar to Sizzling King Prawn, the McCoy’s portfolio delivers full-on flavour and is responsible for the number two and three best-selling meal deal choices2.

Competition Closed.

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[1] Figures quoted from KP Snacks /ACS survey of 28 retailers, August 2022

[2] Nielsen IQ, Total Value MAT, Bagged Snacks, 18.06.22