Spar’s BIG Deals of Christmas is back for 2025. Running in Spar stores in England, Scotland and Wales now, this year’s campaign promises to bring customers a wide range of weekly deals from leading household brands, helping them save money and plan ahead for the festive season. Some of the offers will feature popular categories including BWS, ice cream, soft drinks and confectionery, ensuring there is something for everyone as shoppers stock up for Christmas.
The campaign will run until 1 January 2026, and retains all the elements that have made it successful, including the return of Santa Claus and his elves, Norty and Näice, who proved hugely popular with shoppers in previous years, while introducing fresh creative twists to keep it engaging.
The campaign will also benefit from integrated digital and local marketing support, with activity spanning social media, digital screens, in-store displays and regional activations.
Spar UK retail and brand development director, Ian Taylor, said: “We are delighted to bring back the BIG Deals of Christmas for a third year. Shoppers have really embraced the campaign and many now look forward to the deals dropping in the week’s running up to Christmas. It’s become a highly anticipated part of our value message, helping customers stretch their budgets while still enjoying festive treats.
“For our retailers, launching this footfall-driving initiative is crucial at this time of year. It attracts more shoppers, boosts sales and ensures Spar stores remain competitive in the busy holiday season. Working with some of the biggest brands in the market, we have created engaging promotions and tailored offers that deliver real excitement in-store.
“Last year we saw above average uplifts across the featured products, driven by strong feature space and solid marketing support. These results really highlight the impact of coordinated promotional activity during the BIG Deals of Christmas.”
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