Further numberless advent calendars from Mars’ Celebrations is being released tomorrow (14 Novemeber), after the first, randomly allocated batch became something of a viral sensation.
Following unprecedented, overwhelming consumer demand and a social media frenzy, Celebrations has confirmed on its official Instagram channel that it will release a further bespoke, limited edition batch of coveted number-free calendars.
These sought-after, tradition-breaking calendars - which let fans open any door whenever they want - captured the nation’s imagination after Elena Castellana from Hertfordshire shared her discovery online (left).
Her post sparked a nationwide buzz, amassing thousands of views and playful pleas from fans eager to experience their own slice of festive freedom.
The demand erupted across social media and also on forums like Reddit, where the viral calendar has amassed over 250 comments from fans pleading with Mars to create more.
Enthusiasts have already dubbed the item a must-have collectible, with some commenters speculating they will “sell for loads on eBay,” with people estimating the so-called ‘no rules’ calendars could potentially fetch £800 for the lucky few who secure one.
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