St Peter’s Brewery has launched St Peter’s Without - an alcohol-free beer that tastes as good as the original.
Alcohol sales in the UK have declined by 24% since 2000 and with drink driving laws set to be tightened, Government advice on alcohol consumption changing and rural pubs going out of business.
St Peter’s says its new beer (rrp £1.49) taps into the growing demand for alcohol-free drinks and gives those who are looking to cut down on alcohol, or who don’t drink, an “excellent-tasting” beer that is as good as the real thing.
Steve Magnall, CEO of St Peter’s Brewery said: “We want to be at the forefront of this growing sector, which we believe will form 10% of the UK beer market within 10 years. We’ve made a big investment, but we know that Without is unquestionably the right product to lead the way.”