Latest Alcohol News – Page 83
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Product News
Get comfortable for Christmas
Southern Comfort is launching its biggest ever marketing campaign in the lead up to Christmas.
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Product News
stocklines: A new look for McEwan's
McEwan's, Scotland's number one off-trade ale, has been revitalised with a new look
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Product News
stocklines: New look for Glayva
Glayva has been given a new look to position the brand as a premium and contemporary drink that will appeal to a broader range of consumers
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Product News
stocklines: Crabbie's invests in comedy
Halewood International is to invest more than £3m in the run up to Christmas, with Crabbie's Alcoholic Ginger Beer becoming a sponsor for the British Comedy Awards 2009 on ITV1
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Product News
stocklines: Chilean wine on TV
Chilean wine producer Casillero del Diablo has launched a high-profile TV ad campaign to raise awareness of the brand in the run-up to Christmas
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Product News
stocklines: Grolsch's blond ambition
Grolsch is bringing its newest variant, Grolsch Blond, to the off-trade from this month
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Product News
Scots show off their responsible side
Scottish retailers have invited MSPs into their stores to see for themselves the efforts they are making to promote responsible drinking
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Product News
Retailers warned to watch out for fake spirits
Retailers have been warned to be on the lookout for counterfeit alcohol after raids in East London unearthed fake vodka containing dangerous levels of chemicals
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Product News
Wholesaler to Retailer: Diageo's spirit of discovery
Diageo's plan when it went in to remerchandise the spirits department at Batleys' West Bromwich depot was to make it easier for retailers to shop
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News
United front helps to cut youth drinking
A joint campaign involving police, youth agencies and trading standards has succeeded in reducing underage drinking by targeting young people and their parents plus stores and pubs
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Blog
Editor’s comment: No thinking on drinking
While the government is still patting itself on the back for the tobacco display ban, the attention of health professionals is predictably turning to alcohol
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Product News
Local lingo for Spar wine labels
Spar has adopted the language of locals for use on its wine labels to make wine speak more accessible to customers
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Product News
So beer it is...Merry Christmas!
Midwinter weather won't diminsh customers' appetite for refreshing lagers, ales and ciders this festive season
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Product News
Whitley Neill: the new gin in town
Halewood International has signed a strategic alliance with Whitley Neill Gin which it hopes will secure it a significant slice of the £266.4m gin market in the UK.
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Product News
Teacher’s: a lesson in whisky
Maxxium UK has launched a new campaign for Teacher's to inform consumers of the quality credentials of blended Scotch whisky and Teacher's own history and heritage.
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Product News
A Hardy meal
Australian wine Hardys is to sponsor the hugely popular Channel 4 show Come Dine With Me throughout the 12-week period leading up to Christmas.
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Product News
Grolsch turns it up
This autumn Grolsch is offering UK consumers an 'amplified' drinking experience as it launches a new £13m national marketing campaign.
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Product News
Jack Daniel's singular look
Jack Daniel's Single Barrel Select Tennessee Whiskey has a new look for greater shelf standout.
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Product News
Retro’s back for Red Stripe
Red Stripe has launched a new bottle design that it hopes will increase standout on shelf and provide consistency with the brand's can and draught formats.
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News
Alcohol code put on hold for two years
Retailers may get a two-year reprieve from the mandatory Alcohol Code of Practice which proposes they display information about the alcohol unit content of drinks on sale and their impact on consumer health.