Grey Goose vodka is launching a new £1.5m integrated media campaign for the pre-Christmas trading period.

Running from October 29 until December 24, the campaign is also timed around The Grey Goose Winter Ball to benefit the Elton John AIDS Foundation on November 10.

The campaign aims to reach 25-40-year-old drinks of fine wines, champagne and premium spirits. Activity includes print, digital and outdoor advertising across London, Manchester and Edinburgh.