Latest Alcohol News – Page 88
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Product News
Alcohol Bill poses threat to small stores
Scottish retailers are alarmed by the lack of detail in the Alcohol Bill, which they say could give the Scottish government sweeping powers and have a severe impact on small stores.
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Product News
Jacob's Creek's Christmas with character
Pernod Ricard UK has launched a new, high-impact advertising campaign for Jacob's Creek to push the brand over the festive season.
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Product News
Free security caps to boost spirits
The supplier of Smirnoff, Gordons and Bells is offering independent retailers free security caps in an effort to persuade them to bring spirits out from behind the counter.
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Product News
A WKD package of christmas cheer
Beverage Brands is supporting the WKD range and its recent launch WKD Core this Christmas with a package of TV, outdoor and press advertising, consumer promotions, online activity, and trade promotions including festive point-of-sale material.
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Product News
Stella shows its roots
In-Bev has launched seasonal packaging for Stella Artois, along with a TV and outdoor poster campaign.
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Product News
Back to bubbles for a sparkling celebration
The wine trade expect the return of clink, clink fizz over the next few weeks
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Features and analysis
Revealed: the top product launches of 2009
Data analysts SalesOut has compiled an exclusive list of the most successful product launches in the independent sector during 2009
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Product News
Blueprint drinks scheme halted
The Federation of Wholesale Distributors (FWD) has ended its Take Home Blueprint programme, which provided independent retailers with industry-agreed planograms and merchandising support in the alcohol category.
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Product News
Full of Pride
Fuller's London Pride is back on TV screens until the end of November, in prominent slots during international, Champions League and FA Cup football, Midsomer Murders and the new ITV drama, Murderland.
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Product News
Stongbow takes a bow
S&N UK is to release a viral online advert for Strongbow as its new promotional campaign in cinemas.
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Product News
Do the Lambrini this Christmas
Halewood International is putting a £1m pre-Christmas marketing push behind its Lambrini brand in a bid to drive sales growth in the traditionally busy pre-Christmas trading period.
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Product News
Stone's ginger getaway
Constellation Europe is targeting half a million consumers in the run up to Christmas, with a national promotion from Stone's Original Green Ginger Wine.
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Product News
Silver tequila
Diageo Great Britain (GB) has introduced Jose Cuervo Especial Silver, a new tequila variant which will replace Jose Cuervo Clasico.
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Product News
Get comfortable for Christmas
Southern Comfort is launching its biggest ever marketing campaign in the lead up to Christmas.
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Product News
stocklines: Grolsch's blond ambition
Grolsch is bringing its newest variant, Grolsch Blond, to the off-trade from this month
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Product News
stocklines: Chilean wine on TV
Chilean wine producer Casillero del Diablo has launched a high-profile TV ad campaign to raise awareness of the brand in the run-up to Christmas
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Product News
stocklines: Crabbie's invests in comedy
Halewood International is to invest more than £3m in the run up to Christmas, with Crabbie's Alcoholic Ginger Beer becoming a sponsor for the British Comedy Awards 2009 on ITV1
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Product News
stocklines: New look for Glayva
Glayva has been given a new look to position the brand as a premium and contemporary drink that will appeal to a broader range of consumers
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Product News
stocklines: A new look for McEwan's
McEwan's, Scotland's number one off-trade ale, has been revitalised with a new look
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Blog
Editor’s comment: No thinking on drinking
While the government is still patting itself on the back for the tobacco display ban, the attention of health professionals is predictably turning to alcohol