Latest Alcohol News – Page 84
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Product NewsExotic oak
Bacardi has launched a new spiced spirit drink of premium rum called Bacardi Oakheart. The company says the product brings a new twist to the spiced spirit category with its smoky taste, and is designed to capture the adventurous nature of young...
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Product News
Bols foam adds froth to drinks
Maxxium UK has launched the world’s first alcoholic foam
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Product NewsMiller Brands launches global beer initiative
Miller Brands has launched a new initiative to help retailers boost their world beer sales.
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Product NewsJack Daniels launches premix campaign
Jack Daniel’s has launched a new marketing campaign to support its premix variants Jack Daniel’s & Cola and Jack Daniel’s & Ginger.
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Product News
Get into the spirit of a growing category, retailers urged
Convenience retailers have a “huge opportunity” to grasp the spirits category as shoppers increase their spending on premium brands, according to the First Drinks annual report.
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Product News
Malibu launches pre-mix cocktails
Malibu is launching an innovative range of new pre-mix cocktails in a 1l pouch format and a 250ml can format.
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Product NewsMaxxium UK unveils Courvoisier Punch packs
Maxxium UK is distributing Courvoisier Punch ladle packs and neck hangers to encourage consumers to enjoy punch at home.
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News
Community Alcohol Partnerships expanded
Community Alcohol Partnerships (CAP) aimed at tackling underage drinking will be significantly expanded with an increased budget and will be run under the leadership of the government’s communities adviser Baroness Newlove.
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Product NewsCarlsberg UK launches branded chillers
Carlsberg UK (CUK) is looking to help drive beer sales in the convenience sector with a range of branded chillers through chiller supplier Husky.
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Product NewsHarveys Bristol Cream targeted at flower show
Maxxium UK is targeting visitors to Hampton Court Flower Show this summer with its new signature serve for Harveys Bristol Cream. The show is one of several high-profile events forming part of 'Harveys Half Hour' campaign. Sampling at the...
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Product NewsFoster’s raises the standard
Foster’s Gold, a premium version of the UK’s number one standard lager brand, is to be launched on July 18.
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Product News
Molson Coors launches £5m Corona campaign
Molson Coors is digging deep into its pockets with a £5m marketing investment in Corona the largest in the brand's history. The spend includes the Corona Island campaign, running now through July, which gives consumers the opportunity to win...
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Product News
Jacob's Creek launches marketing activity for Wimbledon
Jacob's Creek is celebrating its status as the Official Wine of the Wimbledon tennis championships with marketing activity to drive awareness of the brand and its association with the All England Club. Bottles will carry neck collars offering...
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Product News
Havana Club in Smeg fridge promotion
Cuban rum brand Havana Club is keeping things cool with its summer on-pack promotion offering consumers the chance to win Smeg fridges. The brand has teamed up with UK urban artist Remi/Rough to turn three Smeg fridges into pieces of art. Some...
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Product NewsHeineken UK launches red berry Bulmers 17 cider
Heineken UK is launching Bulmers No17 in June, along with a contemporary new look for all Bulmers' ciders. The new product is a 4% abv premium apple cider with crushed red berries, cut with a shot of lime. It will be available as a single 568ml...
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Product News
First Drinks offers Father's Day packages
First Drinks is giving a boost to retailers' whisky gifting options in the run up to Father's Day on June 19. New for this year is a gift pack of three Grant's miniatures, comprising one bottle each of the Family Reserve, Sherry Cask and Ale Cask...
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Product NewsWine Tasting: Taste for adventure
Running a wine tasting may sound daunting, but there are real benefits for those ready to slurp and spit, reports Graham Holter
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Product NewsBranded Wine - Cheers leaders
The nation’s thirst for wine shows no signs of diminishing, says Sonya Hook.
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Products In DepthCash In: BBQ - Liquid refreshments
With all of the food taken care of for your customers, it’s important not to neglect the lucrative alcohol side of things. A combination of last summer’s World Cup and fine weather fuelled a 5.2% increase (IRI total off trade) in the off trade beer market during the four weeks…
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News
Fury after Nisa raises alcohol prices
A group of Nisa members have accused the organisation of "overcharging" after alcohol prices advertised at the group's recent exhibition in Stoneleigh were raised before the deliveries were made. Carling was advertised at the show at...