SHS Drinks is to launch Las Vegas-inspired limited edition bottles of WKD.
Available from 5 January 2015 until December 2015, WKD Vegas takes on the vibrant nightlife and neon’s associated with the world-famous Vegas Strip.
Available in 275ml four-packs (rrp £4.99) and 70cl (rrp £2.99), these bottles feature a fresh logo and striking outer case graphics.
The launch will be supported via a heavyweight social and online digital media campaign and extensive customer sampling activity.
WKD Vegas will replace WKD Brazilian which ceases distribution at the end of December.
SHS Drinks marketing director on alcohol Debs Carter said: “The success of WKD Brazilian Limited Edition this year, which generated approaching £1.5m-worth of sales, has demonstrated that there is a real appetite amongst consumers for limited editions from WKD.”