Jacob’s Creek is back on TV with a new campaign that celebrates the people, places and passions that go into the production of its wines.

Running until the end of February as part of a multi-million pound marketing investment for the brand in 2015, the 30-second ads air on primetime on ITV, Channel 4 and Channel 5.

The ads will also be supported in stores with free-standing display units.

Head of marketing of wine Lucy Bearman said: “We believe this new campaign will take consumers even deeper into our story, to show them what our wines are ‘Made By’, thereby further building on our category leading awareness, consumer consideration and preference indices.

“As the number one Australian wine brand over £6, one of our key goals in 2015 is to continue driving value back into the Australian wine category.”