Kopparberg has extended its alcohol free range to include a strawberry & lime variant.

Joining existing variants – mixed fruit and pear – the new addition comes in time for ‘Dry January’ when consumers are traditionally looking to lower their alcohol intake.

Head of marketing Rob Calder said: “We’ve had an extremely positive response to our alcohol free range since its launch in 2010 so we’re delighted to be extending it with another of our most popular flavour variants – strawberry & lime. Our alcohol free ciders don’t compromise on taste and offer a way for retailers to capitalise on the increasing demand for alcohol free products and occasions where people want to moderate their alcohol intake.”