Kingfisher Beer Europe is introducing Indian-themed packaging to its UK portfolio.

The new design features an embossed bottle to give it a more premium feel and a simplified label to highlight its status as India’s No.1 beer.

It is hoped the new packaging will help UK consumers feel they are getting an authentic Indian experience wherever they are drinking it.

Marketing manager John Price said: “We are so excited about our authentic new packaging. For those lucky enough to have visited India we know it will instantly transport you back to the beautiful beach in Goa.”