A family-run Nisa store in Yorkshire has enjoyed a boost in average basket spend and overall sales since its chilled offering was increased as part of a recent store refit.

Russell Hall, who runs the Hall’s of Driffield store with brother Richard in the market town of Driffield, has seen average basket spend increase by £1 since they invested in a bank of new chillers.

The store has been fitted with over 30 metres of new energy-saving doored chillers, which has seen chilled sales increase around 50% year-on-year.

“Chilled is our biggest category in store and definitely the fastest growing. Co-op own brand products sell really well here, especially meals for tonight like pizzas and ready meals, and we’re really pleased with how it’s all performing,” Russell said.

“The store has been in our family since 1995 and has undergone five refits in that time. It’s important that we keep up to date with the latest trends and shopper demands whilst maintaining a strong core range to continue to provide a relevant offering for our customers.”

Both Russell and Richard have already begun making further plans for the 3,000sq. ft store, with an additional four chillers and a new bakery area a potential part of the store’s ongoing transformation.