Camelot has launched a new National Lottery ad campaign for the special £107m EuroMillions Super Jackpot draw on Friday 4 June.

‘Not That Dream’ aims to get National Lottery players dreaming about winning EuroMillions ‘Dream Come True Money’.

The first ad, ‘Naked’, will throughout the week to help drive players into store and attract new ones ahead of the draw.

To help build on the excitement generated by the new ad and maximise sales, National Lottery retailers are being advised to site their new POS for the Super Jackpot draw as soon as possible.

Camelot’s retail director Jenny Blogg said: “We’ve launched a brand new EuroMillions ad campaign ahead of Friday’s special EuroMillions Super Jackpot draw. As with many of our EuroMillions ads, it’s intended to be fun – and the one airing this week is certainly a little tongue-in-cheek! We’ve always had strong support from our retail partners when we launch new ad campaigns, and they can get fully behind the latest one and the huge draw itself by siting their new POS as soon as possible, if they haven’t already. Their continued support goes a long way in helping to raise around £30m every week for National Lottery Good Causes.”