Vaping brand Juul is set to expand its wholesale network with listings in Dhamecha Group’s and United Wholesale’s cash & carry depots.
Dhamecha will begin listing a range of Juul products across its nine depots in London and the Midlands from 1 January, as will Glasgow-based United Wholesale in its three depots.
Dhamecha trading director Mukesh Vithlani said: “At Dhamecha, we aim to be the number one choice for retailers and this means helping our customers recognise and take advantage of opportunities and trends in the convenience sector.
“The vaping category is an area that offers independent retailers huge scope for growth and we are delighted to be working with JUUL Labs to help customers realise the potential of the category.”
Juul Labs UK sales director John Patterson said: “London is a key area for Juul in the UK with the brand having a market share of 21.3% in the capital (IRI). To achieve our mission of improving the lives of the world’s one billion adult smokers and eliminating cigarettes, we have to be stocked and visible in stores where adult smokers purchase their tobacco products.
“Cash & carry is a key route to market for many independent retailers and our partnership with Dhamecha will increase our footprint across London and also give us additional availability in Birmingham and Leicester.”