Vape company Juul Labs UK is to launch a new menthol flavour Juulpod ahead of the ban on menthol and capsule cigarettes on 20 May.
Menthol Juulpods will go on sale in approved retailers and on the Juul website later this month, offering adult smokers a wider range of alternatives to combustible cigarettes, Juul said.
They join Juul UK’s existing portfolio of flavours, which include Glacier Mint, Mango Nectar, Golden Tobacco and Alpine Berry.
Juul Labs UK sales director John Patterson said: “Juul Labs’ focus is to provide adult smokers with an alternative to combustible cigarettes, and combating underage use of our products.
“Smoking related diseases are responsible for almost 96,000 deaths in the UK annually. Smokers should first and foremost try and give up combustible cigarettes – but if they can’t or won’t, it is critically important to provide access to potentially less harmful nicotine products.”
It is estimated that a quarter of UK adult smokers - roughly 1.7 million people - currently smoke menthol or crushball cigarettes.
“With electronic nicotine delivery systems (ENDS), adult smokers have a choice of flavours and a range of alternative options that may help them transition away from combustible cigarettes. Indeed Juul Labs and the ENDS category exist to help end the era of combustible cigarettes,” Patterson added.
Juul continues to invest in its ‘Challenge 25’ age verification policy, providing retailer training, alongside mystery shopping audits.
Menthol Juulpods will be available in a four-pack with an rrp of £10.99.