Yazoo has rebranded its No Added Sugar milk as Yazoo Kids to target the children’s snacking market.

The new look range is available to retailers now and is designed to offers clear guidance for parents who are looking for a snack for their children to have throughout the day.

While the Yazoo Kids recipe remains the same, the new packaging now highlights the goodness of milk. The redesign also calls out the benefits of the product’s calcium, protein and Vitamin B2 content.

Richard Duplock, marketing manager at Yazoo, said: “Children are already enjoying Yazoo – it’s a £2.9m brand. Now with the new packaging and name we’ll be helping more parents recognise what a great snack it is, at less than 100 calories per 200ml bottle. Yazoo Kids has been created using clever technology to include only the sugars naturally found in milk.

“Yazoo Kids is great for children on the inside, but now it’s great for parents on the outside too. We know that health is high on family’s agenda, so we’ve redesigned our packaging to give shoppers peace of mind. We’re also expecting to introduce new consumers to the category with this product, so that more people can enjoy the great taste of Yazoo.”

Yazoo Kids is sold in 200ml multipacks of four and six, with an rrp of £1.60 and £2.40 respectively.