Yazoo, the UK’s number one flavoured milk brand (IRI, January 2018) is launching a £200,000 advertising campaign to promote its No Added Sugar range.
Starting in February and running for thirteen weeks, the Yazoo line-up will be advertised across cinema, YouTube and social media channels. The campaign will air before family films including Disney’s Coco and Peter Rabbit.
Since its launch in September 2016, Yazoo’s No Added Sugar range has become a £2.3 million brand. The milk drink contains less than 100 calories and no more sugar than a glass of semi-skimmed milk.
Thuy Nguyen, communication and media manager for FrieslandCampina said: “In light of the recent news advising parents that children’s snacks should contain no more than 100 calories, this is the right time to tell them about Yazoo No Added Sugar. We hope to reach 4.5million families as part of the project, and encourage them to view Yazoo No Added Sugar as the perfect after-school treat that not only tastes great, but also provides kids with the goodness of milk.”
Richard Duplock, marketing manager for Yazoo added: “We’re committed to making Yazoo No Added Sugar a big success for retailers, and this campaign is guaranteed to boost awareness of the product, and drive sales in-store.”
The Yazoo No Added Sugar range is available in three flavours; Chocolate, Strawberry, and Banana and sold in 200ml single serve format for independent retailers. (rrp £1.60 for 4-pack, rrp £2.40 for 6-pack)