Yazoo has launched a new mobile game, the Yazoo Choc Mint ‘Big Shake Off’, giving consumers the chance to win one of 8,750 prizes.
The game, which launched on June 6, is aimed at Yazoo’s core audience of 18-24 year olds. The game is only available for five weeks but it is expected to reach 2.1 million consumers through Facebook and Instagram.
To play, shoppers need to visit www.yazoobigshakeoff.co.uk on their mobile phones. Those that shake their phone for the longest amount of time each day will make it onto the leaderboard and receive a free Yazoo milkshake. Each week one person on the leaderboard will win a £250 Ticketmaster voucher. At the end of the promotion one lucky entrant will also win £1,000 in cash.
Yazoo Choc Mint launched in April and is already in the top five best-selling flavoured milk products within the convenience channel (IRI InfoScan, value sales, symbols & independent grocers, we 28.4.18).
Richard Duplock, Yazoo marketing manager at FrieslandCampina said: “We introduced Choc Mint to our range as it was voted the flavour people would most like to try as a milk drink.We also know that our audience likes to experiment with tastes, as 14% of category sales come from new flavours (IRI Infoscan flavoured milk sales 52 we Aug 17), which creates a fantastic opportunity for our retail partners.
“We’re continuing to support the limited edition flavour in a fun and unique way, and expect sales to lift further following this campaign.”
Yazoo Choc Mint is available to cash & carries in 400ml bottles (rrp £1.15 or £1 PMP).