Wrigley’s Extra has launched a brand new campaign called ‘The Extra Smile Back’, a project designed to educate families of good oral health.
The Wrigley’s project coincides with National Smile Month, the largest and longest-running oral health campaign, currently in its fourth year.
For every pack of Extra sugarfree gum sold in the UK from May 23 to July 16, Wrigley will make a donation to Action for Children to fund oral health workshops for 10,000 children and families throughout the year.
Wrigley’s Extra has also created a children’s book called ‘The Lost Smile’ in partnership with children’s author Joseph Coelho and illustrator Sheena Dempsey, available via www.smileback.wrigley.co.uk. All profits will be donated to Action for Children and the Oral Health Foundation.
Julio Guijarro, marketing director at Wrigley UK, said: “The Extra Smile Back Project is great for retailers looking to get involved and increase gum uptake over the 8 week period. Not only will encouraging customers to purchase a pack of Extra gum boost sales in store, you will be encouraging smiles as Wrigley donates money for every pack sold.”
The campaign is being supported by a four-week TV campaign to promote The Extra Smile Back Project.