Holie’s, the Dutch disruptive challenger brand, has launched into the UK market with the world’s most healthy cereal range.
The brand says it’s on a mission to challenge the world of cereals with bold, better and healthier alternatives that don’t compromise on crunch or taste.
Launching with six SKUs, initially via Ocado Holie’s will then roll out across more UK channels and customers, including wholesalers and independents in the coming months.
Holie’s prides itself on having created “the world’s most healthy cereal range.” The brand’s game-changing granolas and must-try crunchy mueslis contain protein and fibre and contain no added sugar or sweeteners. They are also vegan friendly and good for gut health.
Holie’s co-founder, Valentijn Van Santvoort, said: “Since we started in 2018 we’ve been challenging the food industry, and we’re on a mission to help people be healthy again. Many big cereal brands have been hiding sugar in food they claim to be healthy when it’s not. That’s why we’re bringing Holie’s to the UK, to offer consumers a range of cereals that are genuinely good for you, whilst making sure we never compromise on taste.”
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