Kris Harrison, store manager at Laceby Lodge Services, in Grimsby, says that port and sherry are selling fast in the run up to Christmas.

He has increased the amount of premium lines of both port and sherry in preparation for this upward trend so he’s been selling bottles for up to £30, as opposed to the usual ceiling of £15.

“We’ve been increasing our high-end alcohol range to suit gifting needs along with offering locally sourced products such as ales brewed in our area.” 

He says champagne is another range that’s had a bit of a boost thanks to the festivities.

”I haven’t brought in the more premium lines of champagne just yet but I think we will in the week before and after Christmas as I imagine people will think about buying champagne for new year fairly last minute.

”I also stock all of the Christmas grocery essentials to make the perfect Christmas roast. I have added lines to our chilled range such as luxury cheeses, trifles and increased quantities of fresh creams.

”Snacking ranges can slow down at this time of year so our range has been updated to reflect customer buying trends and a Christmas range of sandwiches has been introduced.”