New watermelon juice brand What A Melon (rrp £2 per 330ml) is aiming to become the ‘new coconut water’ of 2016.
With all the health-boosting electrolytes found in coconut water, What A Melon contains the antioxidant Lycopene and is packed with potassium, making it a very effective hydrator. Unlike coconut water, each 330ml tetra pack sku contains the amino acid Citrulline which aids in muscle recovery and increased endurance.
What A Melon has developed a technique to prolong shelf-life without degrading the nutrient content meaning it’s the only long-life watermelon water on the market, with a six-month shelf life. This has helped drive down the cost price.