As the back-to-school routine settles in, research from Warburtons has highlighted the extent of what it terms ‘lunchbox guilt’ among parents, with 60% saying they feel pressure to make perfect-looking lunchboxes.
With social media and influencer content the main drivers, the majority of parents agree there’s been an increase in the amount of content showing picture-perfect parenting, including elaborate food preparation for children,
Almost half (45%) say they feel guilty that the lunches they make for their children don’t look good enough.
Calling out the idealised, picture-perfect parenting pedalled on social media, Warburtons has ‘launched’ a beauty range. Suitable for all bread types, the aesthetic range of products promises to plump, brighten and smooth sandwiches across the country this September.
The ‘collection’ features items such as Volumising Feta Whip, Crème de la Correct Concealer and Pickle Perfect Patches which promises to “instantly brighten and awaken dull flavour profiles.”
While not for sale, the spoof collection aims to highlight just how far social media has gone when it comes to preparing food for children, ultimately reminding parents that nutrition and enjoyment are key.
Jonathan Warburton, chairman, said: ” We understand the pressures parents are facing today, but we want to champion a more realistic and reassuring approach to lunchtimes. Forget the unrealistic expectations – busy parents don’t have the time.
”Nourishing your family should be a joy, not a burden, and we want to empower parents to trust that a wholesome sandwich on our bread is perfectly sufficient, and that simple, nutritious choices are always the best.”
Warburtons has also teamed up with TV presenter and mum of three, Helen Skelton, to release two of her go-to packed lunch recipes, demonstrating that delicious and balanced meals don’t require elaborate preparation or presentation worthy of a beauty contest.
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