Warburtons has launched two NPDs - Gluten Free Soft Brown Pittas and Gluten Free Seeded Tiger Bloomer.
The launches “demonstrate the bakery’s commitment to continuous innovation,” it says, with the brand now holding the top spot in the free from bakery category with sales increasing by 17.1% year-on-year compared to market growth of 1.5%.
The Gluten Free Soft Brown Pittas deliver on the same high quality, and have a soft, fluffy texture. High in fibre they are fully gluten, wheat and milk free and are Cross Grain certified. The product is perfect for filling, dipping or enjoyed as a snack. The four-packs have an RRP of £3
Meanwhile, the Gluten Free Seeded Tiger Bloomer is also gluten, wheat and milk free. The unsliced loaf is the perfect base for a breakfast butty or toasted to enjoy on its own as a snack. It has an RRP of £3.50 and is available now.
Jonathan Warburton, chairman, said: “Innovation is critical to the growth of the free from category, so we’re delighted to be expanding our gluten free range to help everyone enjoy high-quality bakery products, regardless of dietary restrictions.
“The launch of our Gluten Free Soft Brown Pittas and Gluten Free Soft Seeded Tiger Bloomer are part of our continued commitment to significantly invest in our Gluten Free range, helping us to meet the increasing demand for versatile, delicious and convenient free from products.”
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