Wall’s Pastry is giving consumers the chance to win money-can’t-buy experiences as part of its new on-pack promotion and partnership with SportsAid.
The on-pack promotion is set to launch 14 June and runs until August, with 50p from every pack sold going towards SportsAid to help support the next generation of GB sports stars. The promotion will run across its Jumbo Sausage Roll, 4, 10 and 12 pack Snack Sausage Rolls, Vegan Jumbo Roll, its Chicken and Bacon, Peppered Steak, Chicken Tikka and Chicken and Mushroom slices, as well as its latest Beef Burrito, Chicken Fajita and Chicken Piri-Piri microwave slices.
Prizes include a VIP experience at the Queen Elizabeth Olympic Park for two, with activities such as a diving experience at the London Aquatic Centre with Olympic silver medallist Leon Taylor, a tour of the Olympic Stadium and VIP passes to the Six Day London cycling event - plus Olympian and Paralympian meet and greets.
Mike Holton, brand manager at Wall’s Pastry, said: “We are delighted to launch our latest on-pack promotion. Athletes have been incredibly resilient over the past 15 months and are finally starting to be able to train and compete, and this partnership will allow us to support 25 young athletes with much-needed and well-deserved funding.
“The promotion is also a great opportunity for us to provide an amazing and unique tour of the Olympic Park. The past year has also been unprecedented and difficult for many people and with the world starting to return to some form of normality, we can’t wait to provide our customers across the country with an incredibly exciting and well-deserved trip.”
SportsAid’s chief executive Tim Lawler added: “We’re really excited to be involved in the on-pack promotion with Wall’s Pastry. What a great way to kick off a return to sport and competition after the restrictions of the pandemic. SportsAid is part of the fabric of British sport – recognising and helping an emerging generation of talented young sports people to develop their potential and reach for their personal best. Through this promotion, Wall’s Pastry are creating the opportunity for anyone to play their part in helping the next generation and perhaps win some amazing experiences in the process. Watch out for the promotional packs and get involved.”