Walkers and Pizza Hut serve up new MAX flavours

Walkers MAX is teaming up with Pizza Hut to launch two new permanent, non-HFSS flavours.

Walkers MAX Pepperoni Feast and Walkers MAX Texan BBQ are both available now in 50g single bags (rrp: £1), 70g £1.25PMP and 140g sharing bags (rrp: £2.50 and £1.75 promo). Pepperoni Feast is available in a five x 27g multipack (rrp: £2 and £1.65 promo).

The launch will be supported by an on-pack promotion which will run until 31 December 2023, offering consumers a two-for-one offer on Pizza Hut pizzas across both SKUs while promotional stocks last. Consumers will be able to redeem the offer on promotional packs via an on-pack QR code and purchase two pizzas for the price of one from Pizza Hut delivery franchises, with no restriction on size, or the time of day. The on-pack promotion aims to create a buzz around the collaboration, driving consumers to stores– and then onwards to Pizza Hut to redeem their offer.

The Pizza Hut flavours will be the first SKUs to sport an entirely new pack design which will roll out across the wider Walkers MAX range from the end of August. The redesign aims to visually highlight the intense flavours of the range and will allow for a single coherent design across the portfolio.

The Walkers MAX Pizza Hut flavours will also be launching in a PMP format.

Lynn Grant, marketing manager for Walkers MAX, said: “We know that Gen Z in particular are snacking three times daily and seeking the types of intense flavours that can be found in their favourite fast food. Pepperoni is Pizza Hut’s number one flavour and its Texan BBQ is iconic with a loyal following. By offering younger shoppers the indulgent taste of these flavours on the well-loved ridged crunch of Walkers MAX, we hope to create excitement, and offer younger consumers maximum flavour.

“We have a long track record of exciting partnerships that deliver those much-desired intense flavours to shoppers aged 18-28. Given just how popular Pizza Hut is amongst Gen Z, it made absolute sense to work together to deliver these new flavour experiences.”

Hamish Borsboom, head of sales and marketing at Pizza Hut, added: “Our partnership with Walkers MAX is truly a match made in heaven. Younger shoppers look to both of our brands for punchy, irresistible flavours, and now they can enjoy the taste of our well known and loved pizza flavours on the ridged crisp of Walkers MAX. With shoppers able to get a great deal through the on-pack promotion, we’re so excited to be able to offer consumers great two-for-one offer – on any day of the week, any time of day and on any size pizza!”