Volvic has unveiled a new range of lemon-flavoured sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water.
Tapping into an ever-growing consumer health trend, each can of L’mon packs in all the taste of a traditional fizzy drink with no added sugar and no artificial colours, flavours or preservatives.
Launching in three blended citrus combinations: lemon & orange, lemon & lime and lemon & grapefruit, the recipes use only naturally sourced ingredients.
Jacqueline Lane, senior brand manager for Volvic UK & Ireland (Danone Waters), said: “Now, more than ever, consumers are on the lookout for healthier products, which suit their busy lifestyles. Fizzy drinks continue to be hugely popular but are often seen as a less health conscious choice, particularly if they are high in sugar or full of artificial additives. At Danone, we don’t think you should have to choose between the pleasure of a tasty fizzy drink and being health conscious, that’s why we created L’mon – to give consumers a delicious, sparkling refreshment they can really enjoy.”
The launch of L’mon will be supported by a £1.5m marketing campaign launching at the end of July. The activity will include nationwide out-of-home advertising, social media and influencer activity as well as mass sampling.
Lane added: “The launch of L’mon marks an exciting milestone for Volvic in the UK, as it is the first drink in our portfolio to be produced locally. Coming from the makers of Volvic, L’mon benefits from Volvic’s wealth of experience in matchmaking ingredients, by taking delicious naturally sourced juices and combining these with a UK-sourced water for the first time in the brand’s history. We are also excited to launch L’mon in a new format - a 100% recyclable aluminium can, which can be recycled forever.”
L’mon will be available nationwide across the UK and Ireland in single 330ml cans from the end of May (rrp 99p each).