Volvic, the UK’s no.1 bottled water brand, is launching Volvic Infusions; a new organic iced tea range.
The drinks are made using quality, organic ingredients and are inspired by volcanoes from around the world. The range contains mineral water, organic tea infusions and natural fruit flavours.
Available in two flavours; Organic hibiscus infusion with lychee and passion fruit and Organic white tea infusion with rhubarb and lingonberry, the drinks contain 2.3 grams of sugar per 100ml.
Jacqueline Lane, brand manager at brand owner Danone Waters UK & Ireland, said: “We’re delighted to bring Volvic Infusions to the market and offer consumers a delicious and refreshing drink with significantly lower sugar than many other soft drinks available.
“Each flavour is inspired by the heritage of stunning volcanoes around the world. The result is an organic, unique and natural tasting range. We’ve also created premium and distinctive packaging to bring to life the USPs of this product and ensure a strong stand out on shelf.
“More than ever, consumers are on-the-go and it’s important to offer convenient formats that suit their fast-paced lifestyles. Consumers are often time poor, and trends shows us they want refreshing drink options that are health conscious but don’t compromise on taste – Volvic Infusions’ exciting new range responds to this needstate.”
Volvic Infusions is available to Budgens and Londis retailers now in 370ml bottles, priced at £1.49.