Urban Eat Festive Panini

Urban Eat has unveiled three limited-edition seasonal SKUs, available in from now until 30 December 2022.

The festive range includes two sandwiches: Turkey Feast and Brie & Cranberry, and a Turkey, Stuffing and Cranberry panini, with the latter designed to be enjoyed hot.

The limited editions for Christmas 2022 will be supported by at-fixture POS, store posters and social media activity.

Brand manager of Urban Eat, Abigail Nelson-Ehoff, said: “Our Christmas sandwiches always prove a huge hit, and the 2022 range is set to carry on the tradition. We’ve designed a winning combo that will help food-to-go outlets meet a range of customer needs – a classic turkey Christmas Dinner favourite in both a sandwich and hot panini format, and an equally festive and tasty vegetarian option with delicious soft Brie and tart Cranberry sauce.

“As Brits settle into the new normal and people either return to their offices fulltime or flexi work, we’re seeing sales in food-to-go continuing to grow. We expect this to increase over the Christmas period as people treat themselves to festive lunches and snacks, and our Urban Eat seasonal range is the perfect choice to meet that demand. Stock up on our limited-edition range and see your customers’ joy as they unwrap a Brie & Cranberry, get proper stuffed with our Turkey Feast or warm up a winter lunch with our Turkey, Stuffing and Cranberry Panini.”