PG tips and Persil have launched a range of limited edition packs to raise £1m in aid of Red Nose Day.
Unilever will donate 8p from every promotional pack produced before March 2015.
The activity is supported by two campaigns for each brand, including digital and TV advertising, set to begin in February.
Available across the small and mighty range of liquids, Persil packs feature a red stain eraser ball, simulating the iconic red nose while the PG Tips tea’s packs feature the brand’s iconic monkey wearing comic relief’s famous red nose against the back drop of the London skyline, accompanied with a Red Nose Day logo. The packs of Persil and PG tips also carry key campaign cues including, ‘help us raise £1m for Red Nose Day.’
Limited edition PG tips packs rrps are £2.51 for 80 bags, £4.84 for 160 bags and £6.00 for 240 bags. Limited edition Persil packs rrps are £4.69 for Persil Bio and Colour 15w, £6.79 for Persil Bio and Colour 25w, £9.99 for Persil Bio and Colour 40w and £13.00 for Persil Bio and Colour 60w.
Kate Hearn, brand manager for PG tips at Unilever UK said: “We’re confident the packs will not only help raise much needed funds for Comic Relief, but also help drive retailer sales through increased consumer engagement, with both the Persil and PG tips packs specifically designed to create additional theatre in store.
“We’re encouraging all retailers to stock up sooner rather than later as we anticipate that these promotional packs will sell fast.”